What should be included in a virtual tour?

In addition to having a tour of space, these virtual tours can include items such as videos, audio, photos, and files to present key information. Customers don't just want to know what the space looks like, they want to know why they see what they see. The average high school student is now applying to five or more colleges in their college search. Meanwhile, the average American donates to four organizations over the course of a typical year.

It's hard to overcome the mess and present your institution as truly unique and worth considering, even when it comes to your own alumni. When potential students go looking for a university, they are looking for more than just a great campus. The environment that surrounds that campus is just as important. After all, this will be their home for the next 4 years and they need to make sure they can be comfortable here.

Unfortunately, too many colleges and universities still adopt an isolated approach to their virtual visits. They highlight only their campus, without showing the wider community that it is so important to potential students. Those who don't, on the other hand, can extend far beyond campus to show the full breadth of the student experience. Most of the time, a virtual tour will be a stand-alone experience, so you can get away from crowds, noise and pressure, focusing only on what you see.

This experience can happen anytime, anywhere, as long as you have access to the necessary hardware and software. A virtual tour can improve a business, as it gives a sense of luxury, generates more trust with customers and increases engagement with the brand's website, virtual tour statistics confirm. Others call a video a virtual tour, but the viewer is at the mercy of the person who records the video with little control over what they want to see. Many professional real estate photographers also offer the creation of virtual tours as part of a listing photo package.

A virtual tour package consists of several high-resolution photographs, called “giros”, gathered in a complete tour package. Millennials are at the forefront of this new marketing technology, as they like to book a place or use a service more if the company's website offers a virtual tour. Outside the real estate industry, travel companies are also taking advantage of virtual tours to give customers an idea of the real business. How to include several outlets of the living room with fireplace, balcony and cathedral ceilings, but only one or two of the standard rooms.

This virtual experience could be viewed through their desktops, laptops, tablets and even mobile devices. Now, you can simply choose a method to take a 360° panoramic image, upload it to the Virtual Tour Builder (WPVR) and present it on your website to interact with your audience with more authority and opportunity for conversion. Instead, take multiple pictures of each room from different angles, with different zoom areas, and choose the best of those images to include in your virtual tour. Kroger, a major American grocery supplier, has created a virtual shopping experience for its customers to find the food they need at any time.

When you use this essential tool of the trade, the angles of your images will align when they are joined and your virtual tours will look much smoother. As more and more universities embrace the concept of a virtual tour, creating one that truly helps your institution stand out only becomes more difficult. In a later section, I will discuss how many niche businesses can use and benefit from using virtual tours. Choose a virtual tour software provider and see if they offer their own cameras and lenses or discounts for buying a camera.


Roberta Meisels
Roberta Meisels

Subtly charming zombie aficionado. Subtly charming music guru. Amateur tv lover. Avid web junkie. Hipster-friendly tv ninja. General bacon fanatic.

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