Are virtual tours good?

Virtual tours are a convenient way for real estate buyers to view homes they're interested in from the comfort of their living room couches, meaning they can spend less time physically going from house to house and can pre-select any home that fits their criteria, so only visit those who are truly. We conducted a qualitative study with 16 users to discover the good, bad and dizzying aspects of modern virtual tours. In many ways, this experience resembles the crude 3D video games of the 1990s; in fact, several participants compared virtual tours to the 1993 video game MYST. While video games have progressed dramatically since then, virtual tours remain stuck in a very similar paradigm of interaction.

Loading times are slow, the number of points with 360° coverage is often limited, and movement speeds (both turn and forward or reverse) are limited to ensure that users do not have vertigo. In a physical space, users can (unconsciously) choose how fast they turn their heads and how fast they walk. This is due to the unknown “sixth sense”, called proprioception, or the ability to be aware of the position and movement of one's own body in space. Modern video games offer a limited, but still powerful, ability to control movement speed via the common dual-stick control system (the left stick for moving through space and the right stick that controls the camera angle).

The distance the joystick moves from the center controls the speed of movement. Although this process is more conscious than turning your head quickly, it is still a relatively intuitive design. Even mobile games like Fortnite have controls that can be used to move a character through a 3D space using a virtual version of the dual joystick setup. However, virtual tours seem to be stuck in an outdated paradigm of control.

Some tours solved this orientation problem by labeling each arrow with the room it was leading to. This approach worked well for tours that only had one 360 image per room; however, for virtual tours that offer relatively free movement within space, it would be very unwise to have so many labeled arrows. When free movement is enabled, place the text label for room names so that it does not get in the way (for example,. Some routes allowed users to teleport from one part of a space to another.

One focus was a gallery of images labeled in the form of a filmstrip at the bottom of the screen to allow faster access to specific rooms. Others offered a bird's-eye floor plan view or a 3D dollhouse view that allowed for reduced context and quick navigation. Even so, these solutions were riddled with bugs and stuttering performance, and users often became disoriented and lost their spatial knowledge when zooming in or out of these high-level views. Filmstrip-style navigation was often ignored; many of our participants interacted with it only after they were asked about it (at the end of a task or session, so as not to prime the user beforehand).

Users of these virtual tours longed for an expert-led and guided experience, not dominant audio narration, but thoughtful details revealed on demand. For example, a virtual art gallery focusing on a single artwork rather than a 3D space-based approach, offered an interactive tour of a single painting, zooming in on several parts and offering expert information on brushstrokes, symbolic themes in painting, and how painting related to the artist's life and other works. This example demonstrates that moving in space is not a precondition for an effective journey, but that what makes a “tour valuable to users is a rich detail and meaningful context”. As you can see, virtual tours are very useful and innovative.

Well, there is no guarantee that virtual tours will generate interest in each and every customer who visits the site or anyone who asks after a virtual tour will surely buy the house. Virtual tours are a good example of engaging content, which will make users want to stay on your website. Not only will virtual tours visually appeal to your customers or prospects, but they will give them the ability to have a much better idea of what you do and what you can offer as a business. While the world is currently locked down due to COVID-19, many companies that rely on physical spaces have resorted to virtual tours to give users who are currently unable to visit it an idea of the space.

But including 3D virtual tours to your listings is your best option for buyers to enter sellers' homes when they can't physically visit them. Today, virtual tours, live streaming and video conferencing are used as marketing tools by real estate companies, hotels or any business that can benefit from them. As you might already guess, at first glance, a virtual tour of the house is most useful for converting real estate buyers. Moreover, when several arrows appeared close to each other (as was common in tours hastily adapted to mobile devices), the clarity of the signifier was reduced.

All you need to do is install the app and follow the instructions to create your own virtual tour that will look similar to that of Google Maps Street View. Virtual tours are a new form of marketing that allows customers to experience a retailer's services or products in a virtual environment. Give your customers an avenue to explore their home buying and selling options with a 3D virtual tour of Matterport, a digital twin of the house, visible from the comfort of their living rooms and kitchens. Include a 3D virtual tour in your listings and it will provide a solution that works for both your buyers and your sellers, and you.

A 3D tour is a virtual representation of the home that allows potential buyers to see what it would look like with various options, such as furniture different from what you currently have or without any furniture at all. Even so, there are opportunities to provide valuable experiences by focusing on guided, experience-oriented tours, rather than the free exploration of a 3D space. While interactive virtual tours aren't exactly essential to help sell an ad, many customers prefer them as a form of additional service. And that's how virtual tours at home can make a big difference and will undoubtedly increase potential buyers.

Virtual tours are an excellent feature for showing an agent's buyers around a property from the comfort of their own home. Millennials are at the forefront of this new marketing technology, as they like to book a place or use a service more if the business website offers a virtual tour. . .

Roberta Meisels
Roberta Meisels

Subtly charming zombie aficionado. Subtly charming music guru. Amateur tv lover. Avid web junkie. Hipster-friendly tv ninja. General bacon fanatic.

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